We want to ensure that you earn as much as you can this season and therefore we wanted to share some advice on how you should set your pricing on Maison Sport.
We all understand that there are more important weeks during the season or ‘peak weeks’ as we like to call them. Peak weeks generally take place over Christmas, the end of December into early January and most of February for the school holidays. During these weeks you should be looking to take advantage of full week bookings and increasing your hourly price to its maximum. We recommend that instructors in the major resorts of France and Switzerland should charge around 95 EUR or 100 CHF an hour during these weeks and also add a Booking Rule to ensure that you are booked for consecutive days.
When it comes to the “off-peak” season (January, March, April), it is much more beneficial to set your prices lower than what you typically charge during peak times. This allows you to compete with other local ski schools. Off-peak weeks are especially popular with customers who don’t have children or those that are looking for a cheaper ski holiday – by travelling in an off-peak week, their travel and accommodation will generally be considerably cheaper than a peak week, so it’s completely normal for ski lessons to also be cheaper.
By offering a slightly lower rate during off-peak periods you should be able to attract new customers and hopefully work more hours than you would if you keep your rates high. We went through our historic data for Val d’Isere from 2019 and the average hourly in the off-peak season was €69. Therefore, for the major resorts of France and Switzerland, we recommend that you should set your hourly price to about 75 EUR or 80 CHF during the ‘off peak’ weeks if you would like to attract good bookings.
The instructors that get the most out of Maison Sport offer super dynamic pricing, where they ensure they optimise their earnings during holiday weeks and then offer competitive rates in off-peak weeks depending on demand. Being flexible and dynamic with your pricing will attract customers to your profile all season long – we have seen many instructors already using these tactics successfully and they have in excess of €20,000 booked into their calendars for this winter.
We also know afternoon lessons are generally a bit harder to sell, especially during off-peak weeks. If you’re not getting as many bookings as you would like you can use our discount feature in your calendar, which will let you apply a specific discount to your afternoon timeslots.You can easily apply this in your calendar by clicking and dragging days, weeks or days and in the pop-up box, enter the discounted price you would like to set and then click “Save Changes”.
The Maison Sport team is always on hand to help you with your profile. You can send us an email at [email protected], chat with us at maisonsport.com or simply give us a call on +44 20 3856 8307.
You can also book an appointment with a member of our Instructor Community team to discuss any questions you have about Maison Sport, your profile or just the season in general. Click here to book.
The Instructor Community Tea